Surge in Demand Leads to Middle East Packaging Opportunities
Across the Middle East, eCommerce growth has boomed, leading to a surge in demand within the food, pharma and hygienic packaging industries. As demand continues to rise, further opportunities are emerging on the horizon and now is the time for packaging lines in all sectors to address the gaps in their operations.
With a significant increase in enquiries from the Middle East region, we’re here to help our clients harness some of the opportunities, while simultaneously future-proof operations.
A prosperous time for the Middle East packaging market
The Middle East and Africa’s packaging market has an estimated worth of $74 billion (2022). Experts predict that this positive trend will continue, driven by a boom in the eCommerce industry, advances in technology and changing consumer preferences.
With rising consumer preferences for environmentally-friendlier options, the affects are being felt most positively in the paper packaging sector. Data suggests a 3.8% CAGR (2020-2028) for the kraft paper market. This prediction incorporates growing adoption of paper packaging in the food sector and the advancements in paper technology for pharmaceutical products.
It is an exciting time for Middle East packaging. The surging growth in eCommerce is accelerating demand and supporting emerging sectors like never before in the region. With increased demand, however, comes additional pressure to increase output, consistency, speed and distribution to stay ahead of the competition and truly benefit from the opportunities.
How automated packaging can help
Introducing automated packaging technology, even at a basic level, ticks performance and compliance boxes for manufacturers of all sizes. Automation can bring wide-ranging benefits, from speed and output increases to energy savings, while enabling the flexibility of a scalable approach. Today’s operational landscape requires increasing scalability and a diversity from manufacturers that automated packaging lines facilitate perfectly.
Some of the latest packaging technologies enable multiple products packaging, short runs and the ability to switch size and speed without changing any parts. This streamlines and accelerates both packaging and distribution and reduces the reliance on the increasingly unreliable and challenging traditional resource channels.
Streamlining at this level can begin to deliver a return on investment quickly, giving businesses access to a wider range of opportunities and automating historically manual-resource-heavy processes. When competition is fierce in the Middle East packaging sector, businesses need to stay ahead and stand out. Automation can deliver.
Talk to Jacob White
Jacob White packaging machines are among the best in the world. We take the adoption of automation a step further for our customers, through close consultation, expert advice and if needed, unique machinery tailoring to suit very precise packaging needs.
Can we help you to introduce or upgrade an automated solution and harness the emerging opportunities for Middle East packaging businesses? Talk to us and let’s get started.
